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SupplyCompass Partners with The Woolmark Company to Launch Wool Supply Chains and Guide · SupplyCompass

SupplyCompass Partners with The Woolmark Company to Launch Wool Supply Chains and Guide

by Roxane Nichols in Press

We’re excited to announce our partnership with The Woolmark Company, the global authority on wool. We’re working together to set up trusted wool supply chains that will enable brands who work with us to launch new wool collections, and manage the full product development and production process—all through the SupplyCompass platform.

SupplyCompass x Woolmark partnership

The Woolmark Company connects the global apparel and textile supply chain on behalf of 60,000 Australian woolgrowers that help fund the not-for-profit company. The Woolmark logo is one of the world’s most recognised and respected brands, representing a commitment between woolgrowers, brands and consumers on the authenticity and quality of the world’s most luxurious and innovative natural fibres.   

Through the partnership with The Woolmark Company, SupplyCompass will now offer its SME network of fashion apparel and homeware brands the ability to produce sustainable wool collections—a fibre-first for the production platform. Brands using SupplyCompass will have immediate access to new manufacturers trusted by the leading wool association in the world, as well as total traceability, with access to the full journey from farm to product. By establishing long-lasting supply chains and offering flexible minimums, SupplyCompass is aiming to empower more brands to produce sustainable wool collections with this versatile natural fibre.

The phased roll-out of wool supply chains will initially see a select number of manufacturer partners available for SupplyCompass users who will be put through a rigorous onboarding process. This process involves a qualifying digital assessment—comprising the factory’s operational set-up, labour policies, code of conduct, sustainable practices and environmental initiatives—and a visit to the factory by a member of the specialist team. SupplyCompass plans to have a global selection of manufacturers by the end of 2021, including weavers and knitters from India, China and Europe.


Revealing our Wool Guide

SupplyCompass and The Woolmark Company have also joined forces to develop a comprehensive guide to cover everything brands need to know about wool. The SupplyCompass Wool Guide covers the extensive properties of the fibre, different types of wool, the wool production process, and the social, animal and environmental impacts of wool. Additionally, the guide highlights the considerations for designing a collection with wool, The Woolmark Company’s certification, and the latest innovations in wool that will change the way brands work with the fibre (think wind and water-resistant wool, wool faux fur and digital printing). 

Wool is a 100% natural, renewable and biodegradable fibre and commonly refers to those fibres produced by sheep. The most reused and recycled fibre in the world, wool has the ability to be sustainable when produced and processed properly. Wool makes up only 1.2% of the global apparel market by volume, but makes up 8% of its value, reaffirming wool as a luxury fibre.


We’re over the moon to be entering the wool market with the absolute experts, The Woolmark Company. We’ve been wanting to add wool to our supply chain for a while, but knew it had to be done in the right way. This meant working with the right partner as well as getting our platform ready to ensure circularity and sustainable design could be integrated with transparency from the beginning—with the end goal of ensuring all wool garments have a positive impact throughout their entire lifecycle. We’re also thrilled with our Wool Guide which explains the fibre in detail.

Flora Davidson
SupplyCompass Co-Founder

We’re excited to be partnering with SupplyCompass and continue to build our global network of trusted supply chain partners. The current climate is also an opportune time for designers, brands and innovators to expand their knowledge and we are confident the new Wool Guide will be a beneficial educational resource.

Stuart McCullough
The Woolmark Company Managing Director

Roxane Nichols
Head of PR at SupplyCompass

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Roxane has been delivering integrated PR campaigns for world number ones and challenger brands for over a decade. With a career that spans the UK and Australia, she has extensive experience in consumer and corporate PR, experiential and events, and influencer engagement. Roxane has worked across a broad spectrum of sectors including business, sustainability, interiors & retail, property and travel – with an impressive little black book to match. As a result of working for SupplyCompass, Roxane’s relationship with fashion has completely changed. She is far more aware of choosing responsible retailers and designers, and loves shopping second-hand. Roxane is excited by this time of change when sustainability is continually in the news – when consumers, brands and policy makers are all starting to align and really take action.

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